AMYRA

About AMYRA

AMYRA is a brand born out of a deep admiration for Indian textiles and a passion for transforming them into stylish and practical fashion accessories. Our focus lies in designing and manufacturing a range of potlis, clutches, wallets, and handbags primarily using fabrics. Despite facing two nationwide lockdowns within our first approximately 4.5 years of operation, we have achieved remarkable growth, expanding approximately 30 times and achieving a seven-figure $GMV (Gross Merchandise Value) with an impressive NPS (Net Promoter Score) of 98/100 based on around 4.5K reviews. The brand is managed by Jatin and Priyanka, both playing integral roles in its success. Jatin, an alumnus of IIT Madras, brings five years of experience in banking and management consulting to the table, overseeing the overall business operations. Priyanka, on the other hand, is the creative mind behind AMYRA. She leads product design and manufacturing.